We’ve been longing to tell you this: We now have the winning artist for this new edition of the Raíces Ibéricas Urban Art Competition!
The selected proposal is by Julián Martínez, artistically known as Letsornot, a graphic designer, visual artist, and muralist with a highly recognizable style in which geometry, nature, and a perspective deeply connected to the space he transforms coexist.
Participation has been fantastic. Thank you, thank you, and thank you again! So many of you took part in the third edition of our urban art competition. We received numerous proposals from highly interesting artists, each with very different ways of understanding urban art. Choosing was not easy, and that is always wonderful news.
A mural that continues to add to the landscape
Letsornot’s work fits perfectly with the spirit of this project: bringing urban art to rural surroundings and creating a dialogue with the winery, the vineyard, and the land.
We were especially drawn to the way he works between the geometric and the organic, between structure and nature. It is a combination that connects with our own landscape: stone, vines, light, small villages, and the very particular way Calatayud and its landscapes have of telling their story.
His mural will become part of the collection of artistic interventions that already coexist with the vineyards and Raíces Ibéricas’ facilities in Maluenda. It will join the fantastic work Vera Galindo created on our tanks, alongside the vibrant mural by De Tripas Aerosol that will coexist with the one Letsornot creates.
Presentation at the Grape Harvest Festival
The work will be presented during the 3rd Raíces Ibéricas Grape Harvest Festival, which we will celebrate on September 19 at our winery in Maluenda.
It will be one of the special moments of an afternoon filled with wine, music, food, grape stomping, and plenty of enthusiasm for celebrating the harvest.
Thank you once again to all the artists who took part.
And congratulations, Letsornot. We can’t wait to see you bring your vision to life at our winery and enjoy the result.
See you in Maluenda!
*The photographs of Letsornot were provided by their creator, María Mira.